Pinoy Entrepreneurs

When beginning to do market research for your information product, start by thinking about all of the things that you like to do. What are your interests, likes, and skills? When you start with yourself, you ensure that you are only working with subjects that excite you, which goes a long way toward making your marketing efforts fun rather than dreary.

What do you read online? Blogs, news, articles, reports, forums, and emailing lists all count.
Think about what topics seem eternally able to grab your attention. Are there people out there
buying the things you’re interested in? Have you bought any of these products? What hobbies, sports, or other areas of personal interest do you regularly participate in? Now look around your home, and ask yourself: ‘What would stranger walking into my house think I was interested in?’

You’ve just brainstormed a bunch of markets, right from your own life!

Look around your favorite forums or groups for threads wherein someone is trying to solve a problem. Take care to note if they succeeded in solving their problem. If none was found, see if you can research one. If one was found, see if you can expand upon it enough to turn it into an information product.

How-To and DIY sites like InfoBarrel, eHow, HowStuffWorks, and such are great places to do market research for information products. You can also check Amazon’s best-seller lists, eBay Pulse, and Google Trends.

Finally, any form of keyword research that you might do, from the Gtrends page to more complex tools like Google AdWords’ Keyword Research page, can serve as a market research tool as well. Any keywords that ask a question and have a high volume of searches represent a potential market.

Author: Michael Danielson
Photo Credit: iQoncept